0 – 100
Creative designer

Selected work
– (c)2023

Esther Jansma is a Leeuwarden based creative designer specializing in graphic identity and on/offline visual communication. Her work is characterised by an elegant simplicity, the use of geometric shapes and a typographic approach.

Frietstudio:
snacking in style

No greasy furniture, fluorescent lighting or pre-fried chips in plastic white containers, but a stylish interior with natural materials where delicious hand-cut fries are served in cardboard packaging. Welcome to the world of haute friture!

Magazine

GRIP_

Identity

MICA – Visual identity

Housekunde
Record design

For Housekunde I made the design for the first release on their own label

Identity

Studio Flink – Visual identity

At Another Motion everything is about movement. With their creative videos for brands, events and artists they tell stories

that inspire, motivate and move people. The visual identity that I created for them emphasizes and reinforces this dynamic character.

Another Motion – Identity
Book

VR Groningen – Book design

Campaign

Douwe Egberts – Campaigns

Book

Book design – in2media

World Animal
Day posters

On the occasion of World Animal Day I designed a series of posters with animals, made up of repeating primary shapes, staring curiously at us. For once they look at us like we look at them in the zoo: what is the human doing? They seem to challenge us to think about our own behaviour.

Invitation

GO180

Event

VHDG – Poster design

Xstate detachering
Visual identity

Spiekr
Logo design

Esther Jansma
(+31) 6 126 369 86
mail@estherjansma.nl

After studying Graphic design at the Minerva Art Academy in Groningen, Esther worked at WEDA Design & Advertising, in2media and Junction creative + digital agency. Currently she is working as designer on digital, spatial and graphic solutions at BW H Ontwerpers.