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Creative designer

Heirloom
Visual identity

Heirloom opens the doors of the most beautiful monuments in Utrecht for the public. Therefore, an antique key forms the basis of the visual identity.

Heirloom
Open to all

Open to all

With a modern and accessible new identity, Heirloom shakes off a stigma of exclusivity and opens itself up to a broad target group.  

(Commissioned by Junction)

See also

Frietstudio – Visual identity

Heirloom
Overview Next project
Esther Jansma
(+31) 6 126 369 86
mail@estherjansma.nl

After studying Graphic design at the Minerva Art Academy in Groningen, Esther worked at WEDA Design & Advertising and in2media. Currently she is working as art director on a variety of projects at Junction creative + digital agency, turning concepts and (brand) stories into thoughtful designs.