Esther Jansma
Creative designer
Heirloom Visual identity
Heirloom opens the doors of the most beautiful monuments in Utrecht for the public. Therefore, an antique key forms the basis of the visual identity.


Open to all
With a modern and accessible new identity, Heirloom shakes off a stigma of exclusivity and opens itself up to a broad target group.
(Commissioned by Junction)


Frietstudio – Visual identity

Let's work together!
Esther Jansma
After studying Graphic design at the Minerva Art Academy in Groningen, Esther worked at WEDA Design & Advertising and in2media. Currently she is working as art director on a variety of projects at Junction creative + digital agency, turning concepts and (brand) stories into thoughtful designs.