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Heirloom
Visual identity

Heirloom opens the doors of the most beautiful monuments in Utrecht for the public. Therefore, an antique key forms the basis of the visual identity.

Heirloom
Open to all

Open to all

With a modern and accessible new identity, Heirloom shakes off a stigma of exclusivity and opens itself up to a broad target group.  

(Commissioned by Junction)

See also

Frietstudio – Visual identity

Heirloom