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Van der Meulen
Art direction

Van der Meulen

Tasteful photography

In the Netherlands, the master bakers of Van der Meulen have been a household name for more than a hundred years. However, for young people it’s not self-evident to put their well-known Melba Toast on the table. To inspire this younger target group with the products they are so proud of, I created a series of tasteful photographs for Van der Meulen’s website and social channels together with photographer Lucas Kemper.

(Commissioned by in2media)

Tasteful photography
Van der Meulen
See also

Heirloom – Visual identity

Van der Meulen
Hello December

Hello December

Following from the first series, I created an additional series of inspirational photographs (together with photographer Aron Weidenaar) with a darker and warmer character for the December days. The photo in the header was published in the magazine Hello Jumbo.

Van der Meulen